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Pure Skin Vitamin C serum

Pure Skin Vitamin C serum

Regular price Rs.1,649.00
Regular price Rs.2,199.00 Sale price Rs.1,649.00
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Dermatologist Reviewed Cruelty Free Paraben Free Halal-Friendly Formulation

With 15% Vitamin C and 1% Hyaluronic Acid, it helps brighten and even out skin tone, deeply hydrates and plumps, reduces the look of dark circles, and gives antioxidant protection.

Size
30ml / 1.10 fl.oz
Quantity
  • Brightens and evens out skin tone
  • Deeply hydrates and plumps the skin
  • Reduces the look of dark circles and under-eye puffiness
  • Antioxidant defence against free radicals

Apply the serum evenly to your face and neck, gently massaging until fully absorbed. Use twice daily, morning and evening.

A brightening Vitamin C serum that helps restore radiance, even skin tone, and support a smoother, more youthful-looking complexion. High-potency Vitamin C targets free radicals and the visible signs of ageing, while helping reduce the look of dark circles, under-eye puffiness, and dullness. Paired with Hyaluronic Acid for lightweight, fast-absorbing hydration that leaves skin plump and refreshed.

Water, Glycerin, Propylene Glycol, Erythritol, Glycereth-26, Dimethicone, Acrylates/C10-30 Crosspolymer, Isohexadecane, Polysorbate 80, Triethanolamine, Xanthan Gum, Niacinamide, 3-0-Ethyl Ascorbic Acid, Dipotassium Glycyrrhizate, Sodium Hyaluronate, Diazolidinyl Urea, Methylparaben, Fragrance.

Store in a cool dry place away from direct sunlight. For external use only.

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The Science

Two actives, one brighter routine.

Vitamin C is one of the most researched antioxidants in dermatology, studied for its role in protecting skin, supporting collagen and evening out pigment. This serum pairs a stable form of vitamin C with hyaluronic acid, the skin's own moisture-binding molecule. Here is what the published literature describes.

01

Protect

Vitamin C is documented as an antioxidant that neutralises free radicals generated by UV exposure and pollution.1,2

02

Build

It is an essential cofactor for the enzymes that stabilise collagen, the protein behind the skin's firmness.2

03

Even

Reviews describe vitamin C interfering with tyrosinase, the enzyme that drives melanin production, which is linked to a more even tone.1

Vitamin C · illustration. (Illustrations are conceptual representations for educational purposes and do not depict actual laboratory imaging.)
Active 01 · 15% Stable Vitamin C

3-O-Ethyl Ascorbic Acid

Pure vitamin C (L-ascorbic acid) is notoriously unstable: it oxidises quickly once exposed to air, light and water, which limits how long it stays effective in a bottle. To solve this, chemists developed modified forms. 3-O-Ethyl Ascorbic Acid is vitamin C with an ethyl group attached at its third carbon, a change described in the literature as making it considerably more stable while keeping vitamin C's activity.3

Published reviews of topical vitamin C describe three effects relevant to this serum: antioxidant protection against free radicals, support for collagen production, and reduced melanin formation through its effect on tyrosinase. Together, these are the basis for its use in brightening and evening out skin tone.1,2

Hyaluronic acid & skin hydration · illustration. (Illustrations are conceptual representations for educational purposes and do not depict actual laboratory imaging.)
Active 02 · 1% Moisture Binder

Hyaluronic Acid

Hyaluronic acid occurs naturally in the skin, where it holds water and keeps tissue plump and supple. Research describes it as a key molecule in skin ageing: its presence in the skin changes with age, which is linked to the loss of moisture and firmness that comes with time.4

In a study of topical hyaluronic acid formulations of different molecular weights, applied over 60 days, the formulations improved skin hydration and elasticity, and lower-weight forms were also associated with reduced wrinkle depth.5 In this serum, it works alongside vitamin C to keep skin hydrated and comfortable.

References
  1. Al-Niaimi F., Chiang N.Y.Z. Topical vitamin C and the skin: mechanisms of action and clinical applications. Journal of Clinical and Aesthetic Dermatology, 2017; 10(7): 14–17. ncbi.nlm.nih.gov
  2. Pullar J.M., Carr A.C., Vissers M.C.M. The roles of vitamin C in skin health. Nutrients, 2017; 9(8): 866. ncbi.nlm.nih.gov
  3. Iliopoulos F., Sil B.C., Moore D.J., Lucas R.A., Lane M.E. 3-O-ethyl-l-ascorbic acid: characterisation and investigation of single solvent systems for delivery to the skin. International Journal of Pharmaceutics: X, 2019; 1: 100025. doi.org
  4. Papakonstantinou E., Roth M., Karakiulakis G. Hyaluronic acid: a key molecule in skin aging. Dermato-Endocrinology, 2012; 4(3): 253–258. ncbi.nlm.nih.gov
  5. Pavicic T. et al. Efficacy of cream-based novel formulations of hyaluronic acid of different molecular weights in anti-wrinkle treatment. Journal of Drugs in Dermatology, 2011; 10(9): 990–1000.

Research cited above reflects published scientific literature on the individual active ingredients used in this formula. It describes ingredient-level mechanisms, not clinical testing of the finished product. Individual results may vary.

The Ritual

Where it fits in your routine.

Vitamin C works best on clean skin, morning and evening, with sunscreen every day.

01

Cleanse

Start with a clean face and pat it dry.

02

Tone

If you use a toner, apply it and let it absorb fully.

03

This Serum

Apply evenly to face and neck, and gently massage until fully absorbed.

04

Seal

Follow with moisturiser. In the morning, finish with sunscreen.

AM & PM — morning and evening AM — always follow with SPF Exosome + PDRN — not in the same routine Lasts — ~8–10 weeks, used twice daily
Is it for me?

Skin suitability

  • Dull or tired-looking skin
  • Uneven skin tone and dark spots
  • Dark circles
  • Dehydrated skin
  • All skin types, men and women
  • Broken, irritated or freshly treated skin
  • Sunburnt skin or skin with an active rash
What to expect

Results timeline

  • Week 1–2
    Hydrated skin
    Skin feels more hydrated and plump as hyaluronic acid draws in moisture.
  • Week 4–6
    Brighter tone
    Vitamin C works on dullness, with skin tone beginning to look more even.
  • Week 8+
    Even, radiant skin
    With consistent use, dark spots and dark circles look visibly softer.

Timeframes reflect typical ingredient-level research. Individual results may vary.

Questions

Good to know.

How do I use it? +
Apply evenly to a clean face and neck, and gently massage until fully absorbed. Use morning and evening.
Can I use it in the morning? +
Yes. Vitamin C works well in the day as an antioxidant. Always follow with sunscreen.
Can I use it with other products? +
Yes. Apply it after cleansing and before moisturiser. The one exception is our Exosome + PDRN Face Serum: don't use the two in the same routine.
Is it suitable for sensitive skin? +
It suits most skin types. If your skin is sensitive, patch test first and start with once a day.
When will I see results? +
Hydration shows first; brightening builds over 4–8 weeks of regular use. Individual results vary.